This post was written by Amy J. Greer.

While some have suggested that Morgan Stanley’s announcement this week that it will permit its financial advisors to take some tentative first steps into the world of social media is nothing but a big yawn, given how fraught the social media world is with potential regulatory land mines, in context, these apparent “baby steps” start to look more like giant leaps.¬† For more information on Morgan Stanley’s splash into Social Media click here.